Expedia.ie reveals the results of the Flip Flop Report 2013

Irish join the Brits in rating holiday boozing as more important than any other Europeans, while we fear Speedos and nudity on the beach

Expedia.ie reveal beach holiday habits of the Irish as part of their Flip Flop Report 2013

Over a third (34%) of Irish rate boozing as critically important while on holiday, ahead of all Europeans but the Brits, according to the Expedia Flip Flop Report 2013, a survey of 8606 adults across 21 countries around the world.

While the availability of alcohol was considered crucial, over three quarters of Irish rate the price of a beach holiday as the most important aspect of their trip, a figure significantly higher than any other EU nation. Looking ahead, the majority of Irish (61%) intend to spend between €750 and €2,300 on their next beach holiday.

However it’s not all bad news when it comes to our holiday habits. The Irish rated significantly higher than all other Europeans for participation in sports while on holiday, in almost every category from walking and jogging to surfing and playing football.

Sadly though, we proved to be the nation least likely to use their beach holiday as a chance to improve foreign language skills, with just over a third making any attempt to learn some of the local language. This result scored significantly lower than every other EU country, including the UK, where over half claim to learn some of the local language.

The Irish were also revealed to carry the burden of an unusual holiday fear – that of the Speedo bathing suit! Over a quarter (41%) of us believe they should be banished from the beach altogether, but this is unlikely to come to pass, as a fifth of German men love strutting their stuff in Speedos on the beach.

In fact our fear of Speedos on the beach extends to nudity in general. Over two thirds (67%) of Irish women have never gone topless or nude on the beach and over a third (37%) insist they never will. This is in contrast to our more liberal continental cousins, such as the Danish, where 40% of women will happily strip off on the beach. Over half (53%) of the modest Irish would also never post pictures of themselves in their swimwear on social media sites like Facebook.

However our morals don’t always live up to our actions. Over a third (34%) of Irish have taken pictures on holidays that they would be embarrassed to show others back home, a guilt rating higher than any other EU nation!

And we’re not the only ones with quirky beach holiday habits. Here are some from around the globe:

  • Indian beachgoers were most likely to spend their time on the beach making sand castles (51%)
  • Singaporean beachgoers are most afraid of sharks (85%), with 41% refusing to swim as a result
  • Germans are most likely to sunbathe nude with a full 17% (the highest percentage) admitting to having gone naked at the beach vs. a global average of 7%
  • The Brazilians and Germans were also those most likely to be sporting a pair of speedos (the beach attire of choice for 22% and 21%)

Andy Washington, Managing Director of Expedia UK & Ireland, said, “The results from Expedia's global survey Flip Flop Report 2013 is a good example of how different cultures can be from country to country.It’s these many small cultural differences that make travel so interesting and give us the best stories to come home with, but it’s always useful to start with a few tips to stop putting your foot in it on your first day so throughout the Summer Expedia will be giving useful tips and sharing quirky facts about your holiday destination on Facebook and inviting our Facebook fans to share theirs too”

Expedia has just launched a new app to help Facebook fans to share their quirky local insights as part of its Travel Yourself Interesting campaign. To find out more visit www.facebook.com/Expedia.ie

Money saving tips

  1. To be the first to hear about the latest deals and special offers, subscribe to company emails and fan their Facebook deals.
  2. Fly early – early morning flights are often cheaper and there are fewer chances of delays, but it might not be worth it if it means you arrive exhausted and can’t really enjoy your first day so it’s often worth staying in an airport hotel the night before. Airport hotels often offer very competitive rates and significant discounts on their usual rates outside of peak times, so it can still be cheaper to book an extra hotel night rather than fly a few hours later.
  3. Book together and save – last year Expedia.co.uk customers saved over £200 on average, just by booking their hotel and flight together. What’s more, booking 2 significant parts of your trip together also means that you are covered by EU package regulations so the travel agent has an obligation to offer added support and protection in cases such as airline bankruptcy.
  4. Business hotels are often cheaper at weekends when business travellers are at home, so it’s worth comparing the rates for business hotels and non-business hotels to see if you will get a better deal for a weekend by staying in a business hotel – this also often means the facilities like swimming pools and restaurants will be less crowded.
  5. Many carriers do impose weekend surcharges particularly for long haul flights, so it is often cheaper to leave Mon-Wed rather than Thur-Sun. For short haul destinations if you can avoid weekend flights (e.g. departing Friday afternoon and Sunday evening) then you are generally more likely to get a better deal. In the vast majority of cases flights go up rather than down so when it comes to flights, don’t wait until the last minute to book.


For more information and images contact:

Ellen Ryan, Fleishman-Hillard, 01 6188413

E: ellen.ryan@fleishmaneurope.com

Notes to Editor

You can access this release, as well as Expedia’s ‘Money Saving Tips’ for beach holidays at Inside Expedia Irelandhere.

Expedia is the world’s leading online travel agent offering access to over 205,000 hotels around the world and over 300 airlines. Their ‘People Shaped Travel’ combines choice with specialist tools to helps Irish travellers find and create the trip that best matches individual requirements. Expedia.ie also offers customers amazing savings on their holiday packages, so you can afford to save for the holiday you really want. For more information, log on to www.expedia.ie

About the Survey

Harris Interactive®fielded the online survey on behalf of Expedia.com from in the following countries among nationwide cross-sections of the employed adult populations aged 16+. Also listed with the countries are the total sample sizes for each country:


Europe Total























Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. Each country was weighted using propensity scores* and/or demographic data to reflect the country's employed adult population as a whole.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, un-weighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

*Propensity score weighting is a proprietary technique developed by Harris Interactive® which takes into account behavioural and attitudinal differences between the online and non-online populations, enabling us to weight data collected online to be representative of all adults, not only those who are just online.


About Expedia

 Expedia is the world’s leading online travel agent offering access to 205,000 hotels around the world (including boutique hotels as well as major hotel brand names),over 300 airlines along. By combining choice with specialist tools to help refine these options, Expedia.ie helps travellers to find and create the trip that best matches their individual requirements.


Expedia.ie is part of the Expedia Inc. brand portfolio. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.

Expedia, Expedia.ie and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the European Union and certain other jurisdictions. All other trademarks are property of their respective owners. © 2012 Expedia, Inc.

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